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4. Marketing and Communication Assistance Form

   REVIEW THE FOLLOWING BEFORE SUBMITTING THIS FORM. 

   Marketing & Communications Project and Media Request Guidelines

   
   Please use this form to inform the Marketing and Communications (MAC) team of upcoming events/activities/programs that you will be hosting and require assistance from the MAC team.

   When submitting a project request, please provide all information requested on the project request form. This information will eliminate delays and improve the overall end product of your deliverable(s). The MAC team will help manage the project to ensure overall brand consistency and timeliness. Some projects may also require support from the requesting division. When requesting a new project, please be prepared to share any photos and/or graphics you want included in the project.The MAC team is here to maximize exposure of our brand messages and maintain brand consistency, therefor, the MAC team will assist in recommending proper distribution for projects. Any costs incurred for marketing requests (such as radio ads) will be charged back to the requesting division.

   RUSH JOBS 

   We understand, sometimes “rush jobs” come up. However, out of courtesy for those creating the projects and for those following the lead time to request projects, please plan ahead for annual events and other anticipated needs. When you start planning an event, new program or anything newsworthy, that’s the time to talk to the MAC team to get promotion ideas started.

   ***FOR REQUESTS WITH LESS THAN 48 HOURS TURNAROUND, the MAC team will try to accommodate rush jobs. In the instance that we cannot, we can recommend the appropriate outsourcing method. Please note, if costs are incurred for rush jobs that have to be outsourced, those costs will be incurred by the requesting division. 

   QUESTIONS? 

   If you have any questions about the MAC Assistance Form or guidelines please email DallasParks@dallascityhall.com

   Thank you!

   Marketing & Communications Team

8. Today's Date*
   Today's Date
9. Division*
   -- Select One --AdministrationPark Maintenance OperationsPlanning, Design, & EnvironmentalRecreation Services & VECEStrategic Partnerships & Iniatives
10. Work site*
12. Contact Name:*
13. Contact Phone Number: *
14. Contact Email Address: *
18. Event / Program Details
20. Event/Program/Activity Name:*
22. Event Location*
    If it is a "virtual" event, please list the virtual meeting web address.
23. Address1*
    If it is a "virtual" event, please use "virtual" as the address.
24. Zip Code*
    If it is a "virtual" event, please use "virtual" as the Zip Code.
26. Event Contact Phone Number *
    Phone number that the public can call should they require more information.
27. Event Contact Email Address*
    Email address for the public to use should they require more information.
28. Admission Cost: *
30. Event START Date & Time*
    Event START Date & Time

    Event START Date & Time
31. Event END Date & Time
    Event END Date & Time

    Event END Date & Time
33. Council District
    -- Select One --1234567891011121314
34. Which NRPA Pillar does your program/event address?*
    -- Select One --ConservationHealth & WellnessSocial Equity
36. Target Audience/Age Group*
    -- Select One --All Ages / FamiliesSchool Age (5yrs-12yrs)Teens (13yrs-17yrs)Adults (18yr - 55yrs)Seniors (56yrs and older)
37. Target Audience Gender*
    -- Select One --CoedFemale onlyMale only
38. Event Size*
    -- Select One --CitywideRegionalRecreation Center / Community
40. Registration Details*
    Please list specific registration dates and instructions. If you have a registration link, please provide that information here.
42. Event Sponsors / Partners*
    Please list the names of outside organizations that should be mentioned as sponsors or partners. Please clarify if they are a partner or sponsor.
44. Brief Description of the Event/Program/Activity*
46. Key Messaging
    What do you want the public to know about this event? What makes your event "newsworthy"? Please list 2 -3 "Key Messages"
48. What metrics will be used to determine project success? *

    (i.e. Revenue Goals, Attendance, Donations, etc.)

49. Goals & Objectives*

    Please provide the purpose, intended outcome, measurable achievements desired, etc.

51. Indicate the communication / marketing services you would like to request. *

    Check all that apply.

    1. Digital / Print Ads ($$)
    2. Email Distribution
    3. "LIVE" Event Coverage
    4. Media Release (media advisory, press release, or request for coverage)
    5. NextDoor
    6. Photography Assistance (cameras/equipment)
    7. Radio Ads ($$)

    1. Radio Event Coverage - i.e. Street Team ($$)
    2. Social Media Posts (Facebook / Twitter / Instagram)
    3. Survey
    4. Text Message
    5. TV News Segment - i.e. Good Day Texas
    6. Video
    7. Website
53. Flyer / Picture
    Please attach the flyer or pictures needed to promote the event. Please make sure that the attachment is in JPEG format.
57. Media Inquiries
59. Have you pursued contact with media outlets?*

    1. Yes
    2. No
60. Contact Date*
    Contact Date
62. Contact Name*

    Who did you contact?

63. Contact department / Affiliation*
64. Request Status*
66. Have you recieved a media inquiry? *

    1. Yes
    2. No
67. Date & Time of Media Inquiry*
    Date & Time of Media Inquiry

    Date & Time of Media Inquiry
69. Requester's Name*
70. Requester's Email Address*
71. Requester's Phone Number*
73. Media Outlet / Affiliation*
74. Type of Media*

    Online, Print, Radio, TV, Other (please specify)

75. Media Role*

    Reporter, Editor, News Director, Producer, Promotions, Marketing, etc.

77. Media Deadline
    Media Deadline

    Media Deadline
78. Date / Time Story will Run
    Date / Time Story will Run

    Date / Time Story will Run
79. Story Link / Location
81. Describe Media Inquiry / Your Response*
Leave This Blank:


83. 1. Receive an email copy of this form.
84. Email address

    This field is not part of the form submission.

85. Submit Submit and Print

* indicates a required field